My friend Brad Shorr, at Word Sell, has asked fellow business bloggers, "What's your favorite business book?"
Over the years, I've had the privilege of working directly with some distinguished business writers, including Ken Blanchard, Stephen Covey, Tom Peters, Lyle Sussman and Sam Deep, and Denis Waitley. I've learned a lot from their work. In the right column of this blog I list books by some of them, and others.
But my all-time favorite business book is The Cluetrain Manifesto: The End of Business as Usual, by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It changed the way I think about business writing. Specifically, it taught me the value of storytelling and of finding an authentic writing voice.
I read it in 2000, shortly after it was published. I've been recommending it to my readers and clients ever since.