Recently, one of the strongest champions of good writing has been best-selling marketing guru Harry Beckwith. In his book Selling the Invisible he wrote that vague empty pieces of writing "tell your prospects one thing: They say you are willing to waste that person's time. No message can hurt you more."
This week, after you draft each piece of writing, ask yourself, "In what ways am I wasting my readers' time?" Use your answer to help you revise.


Ah, I loved this book. He gives excellent advice! Many blog writers should ask themselves this question more often.
Posted by: Daphne Gray-Grant | 24 October 2011 at 11:51 PM