In my "Welcome" message, in the left column of this blog, I use the term knowledge economy. I prefer that term to the terms information age and information economy because information by itself has no value. To be valuable, information must be organized and communicated and thus turned into knowledge. As knowledge management guru Thomas A. Stewart wrote, "intelligence becomes an asset when some useful order is created out of free-floating brainpower."
So this week, before you draft each piece of writing, ask yourself, "How can I best organize this information to turn it into knowledge for my reader?" By asking that question, and acting on your answer, you'll be creating value in a knowledge economy

I agree, this goes back to the old rule, draft!
Particularly when writing about a product or a service, it is easy to expect the customer to understand it as well as you.
Planning is the key to writing something that is easily understood by the reader.
Great post!
Posted by: Danielle Ingram | 09 June 2009 at 04:10 AM
This is a great advice, though most people leave it aside. It is not the matter of numbers of information we have, but how can we make each piece is meaningful.
Posted by: Nugroho Khoironi | 09 June 2009 at 04:57 PM
Thank you for not using that string of letters "actionable" in from of the word "knowledge."
I think "actionable knowledge" means "knowledge that enables me to do something," but then why wouldn't someone just say "knowledge that enables me to do something."
Anyways, not all valuable knowledge enables me to do something. Some knowledge is valuable because it exercises my mind and causes me to think.
Posted by: Dwayne Phillips | 10 June 2009 at 12:32 PM