All of us come to everything we write and read as people, with feelings and attitudes. Too often, as business writers, we forget that, thinking of ourselves and our readers not as people but as profit centers or as boxes on a line-and-block chart.
This week, as you begin a writing job, ask yourself what feelings about this message you and your reader share, and what feelings you don't share. If you can answer that question, you'll be a more effective writer.

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