The smallest part of creating
Andrea Yager, at her blog Baby Steps . . . , has posted what she immodestly, but quite correctly, calls "the best writing tip ever." At the heart of it is this:
Writing should actually be the smallest part of the work of creating COPY. That is also worth repeating.
Writing should be the SMALLEST part of Creating GREAT COPY!!
That's a more dramatic, and probably more effective, way of saying what I said this past Monday:
Efficient, effective writers take better charge of their writing time. Many good writers break their writing process into three main stages--planning, drafting, and revising--with more time spent at the first and third stages than at the second.
I've learned that as few as five minutes in a typical writing hour are enough for drafting--what Andrea calls revising.
Has that worked for you?
(Thanks to Dawud Miracle for the referral.)

Hey Kenneth. Is it really the best writing tip? Maybe. I think it's one that's oft forgot.
Posted by: Dawud Miracle | 11 August 2007 at 09:46 AM