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  • In this knowledge economy, writing is the chief value-producing activity. But you may not be writing as well as you could. That may be because you think writing requires a special talent.

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Kenneth W. Davis

  • Dr. Ken Davis is former professor and chair of English at Indiana University-Purdue University Indianapolis and president of Komei, Inc., a global training and consulting firm. His clients have included the Abu Dhabi National Oil Company, the Republic of Botswana, IBM, the International Monetary Fund, and the U.S. Social Security Administration.

    With more than 30 years experience as a business writer, editor, and trainer, Ken has served as director at large of the Association for Business Communication and is immediate past president of the Association of Professional Communication Consultants. He lives in New Mexico with his wife and business partner, Bette Davis.

    Through speaking, training, and executive coaching, Ken helps people and organizations improve their chief value-producing activity: writing. Thousands of knowledge workers have profited from Ken's unique Manage Your Writing® method. This method is the basis for Ken's latest book, The McGraw-Hill 36-Hour Course in Business Writing and Communication, which has been translated into Mandarin.

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« Write with "Ho'okipa" | Main | To revise, switch fonts »

09 August 2007

The smallest part of creating

Andrea Yager, at her blog Baby Steps . . . , has posted what she immodestly, but quite correctly, calls "the best writing tip ever." At the heart of it is this:

Writing should actually be the smallest part of the work of creating COPY. That is also worth repeating.

Writing should be the SMALLEST part of Creating GREAT COPY!!

That's a more dramatic, and probably more effective, way of saying what I said this past Monday:

Efficient, effective writers take better charge of their writing time. Many good writers break their writing process into three main stages--planning, drafting, and revising--with more time spent at the first and third stages than at the second.

I've learned that as few as five minutes in a typical writing hour are enough for drafting--what Andrea calls revising.

Has that worked for you?

(Thanks to Dawud Miracle for the referral.)

 

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Comments

Hey Kenneth. Is it really the best writing tip? Maybe. I think it's one that's oft forgot.

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  • Manage Your Writing® training and coaching have been delivered on three continents, and to thousands of people in hundreds of organizations large and small.

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Books for managing your writing: general

Dictionaries

Thesauruses

Usage guides

Writing guides

Other books

  • David  Allen: Getting Things Done: The Art of Stress-Free Productivity

    David Allen: Getting Things Done: The Art of Stress-Free Productivity
    Two other books, though not directly focused on writing, present two of the most useful sets of tools I use as a business writer. As I discuss in the Introduction to the McGraw-Hill 36-Hour Guide, this first book has been invaluable in helping me learn to manage my writing—and much of the rest of my life.

  • Tony  Buzan: The Mind Map Book

    Tony Buzan: The Mind Map Book
    Written by the great popularizer of mind-mapping, this beautifully illustrated book is still the best introduction to the subject.