Steve Rubel, at Micro Persuasion, writes that the "digital age has dramatically upped the ante [for] one skill above all - good writing." He continues:
Almost every white-collar job today requires good communication skills. There's nothing new to report there. However, what is new is that much of the way we communicate today in business is in writing through email. So even if you're not a scribe by trade, you're a still a writer by default.Writing not your forte? That was just fine 10 years ago, but not anymore. Writing is how business gets done.
That's another good way of saying what this blog says in the upper left corner of every page:
In this knowledge economy, writing is the chief value-producing activity.
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