Revolutionary marketer Seth Godin has posted a brilliant piece on one way that technology has changed the role of the writer. Much writing, Seth points out, now goes to its readers "unfiltered," without an editor working on it first. He continues:
The thing most people miss most is that they no longer have an excuse. Without a publisher/editor/boss to blame, your writing is your writing.
Exactly. As I say again and again in my books, workshops, and blog, we writers have to take charge of our writing. We have to see our writing as something we can manage.
"The question is," says Seth, "what are you going to do with your writing?" My answer: we're going to learn to manage it.
(Thanks to Brad at Word Sell for pointing me toward this article.)


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