At her Business Writing blog, Lynn Gaertner-Johnston reports being given by Enterprise Rent-A-Car an extraordinarily effective piece of writing: a set of unusually clear directions on leaving the O'Hare lot and getting to any of eleven popular destinations. She continues:
The title of this post is "Win Customers With Writing." I chose it because Enterprise won me over with its written directions. More than that, a couple riding in the Enterprise airport shuttle (on my way home on Tuesday) told me that they too had liked the directions and would use Enterprise again.
Now it is your turn: Find inspiration in this Enterprise story. Think of something you can write that will win over your customers and clients. Then write it. It may make all the difference in someone's travels or in the future of your business.