Manage Your Writing: Win customers with writing

Welcome!

In this knowledge economy, writing is the chief value-producing activity. But you may not be writing as well as you could. That may be because you think writing requires a special talent.

In fact, writing is a process that can be managed, like any other business process. If you can manage people, money, or time—then you can manage your writing.

And you can profit from the result.

—Kenneth W. Davis

Kenneth W. Davis

Dr. Ken Davis is former professor and chair of English at Indiana University-Purdue University Indianapolis and president of Komei, Inc., a global training and consulting firm. His clients have included the Abu Dhabi National Oil Company, the Republic of Botswana, IBM, the International Monetary Fund, and the U.S. Social Security Administration.

With more than 30 years experience as a business writer, editor, and trainer, Ken has served as director at large of the Association for Business Communication and is immediate past president of the Association of Professional Communication Consultants. He lives in New Mexico with his wife and business partner, Bette Davis.

Through speaking, training, and executive coaching, Ken helps people and organizations improve their chief value-producing activity: writing. Thousands of knowledge workers have profited from Ken's unique Manage Your Writing® method. This method is the basis for Ken's latest book, The McGraw-Hill 36-Hour Course in Business Writing and Communication, which has been translated into Mandarin.

Member

ASTD Buyers Guide

Digitally distinct

Contact us

Manage Your Writing, 1800 Western Hills Road, S.E., Rio Rancho, NM 87124, USA

Phone:1.505.891.0994

Manage Your Writing® is a program of Komei, Inc.

Copyright © 2010 by Komei, Inc.

Listed in Small Business Blog Directory

Web sites for managing your writing

Bad Language
a great blog on a variety of topics, including good writing
Bartleby.com
easy access to a number of leading reference books
Building Rapport
Cheryl Stephens' Plain Language Wizardry (TM) blog
Business Communication Resource Links
Lesikar and Flatley’s extensive links list to supplement their textbooks
Business Letters
a handout of the UNC-Chapel Hill Writing Center
Business Writing
Lynn Gaertner-Johnston's blog on effective writing
Cluetrain Manifesto
a revolutionary look at the language of business
Dictionary of Management Jargon
by William Wieker
EServer TC Library: Articles on Business Communication
a cooperative library
Information Please Dictionary and Encyclopedia
New York Times Glossary of Financial and Business Terms
NIH Plain Language Online Training
available free for noncredit "browsing"
Plain English Handbook
the Securities Exchange Commission’s guide to clear writing
Plain Language: A Handbook for Writers in the U.S. Federal Government,
by Richard Lauchman
Plain Train: Plain Language Online Training
a Plain Language Partners, Ltd., project for Human Resources Development Canada
Publication Coach
Daphne Gray-Grant's site, with a library of helpful articles and a way to subscribe to her great e-mail newsletter, Power Writing.
Punctuation Made Simple
by Gary A. Olsen, USF St. Petersburg
Web Style Guide
online version of the Yale University book on writing and designing Web sites
Wordnik: All the Words
An incredible super-dictionary
Writing Tips
“11 Ways to Improve Your Writing and Your Business,” by Sherry Roberts
Writing, Clear and Simple
Ray Jacobson's great blog on effective writing

06 August 2006

Win customers with writing

At her Business Writing blog, Lynn Gaertner-Johnston reports being given by Enterprise Rent-A-Car an extraordinarily effective piece of writing: a set of unusually clear directions on leaving the O'Hare lot and getting to any of eleven popular destinations. She continues:

The title of this post is "Win Customers With Writing." I chose it because Enterprise won me over with its written directions. More than that, a couple riding in the Enterprise airport shuttle (on my way home on Tuesday) told me that they too had liked the directions and would use Enterprise again.

Now it is your turn: Find inspiration in this Enterprise story. Think of something you can write that will win over your customers and clients. Then write it. It may make all the difference in someone's travels or in the future of your business.

Posted by Kenneth W. Davis in Importance of writing, Return on communication | Permalink

Technorati Tags: business writing, directions, Enterprise Rent-A-Car

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8345259d069e200d83566d6ac69e2

Listed below are links to weblogs that reference Win customers with writing:

Comments

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Training and coaching

Manage Your Writing® training and coaching have been delivered on three continents, and to thousands of people in hundreds of organizations large and small.

To explore how Manage Your Writing® speaking, training, or coaching can help you, contact Kenneth W. Davis, ken@ManageYourWriting.com

We subscribe to the Code of Ethics of the Association of Professional Communication Consultants.

My latest book

Kenneth W. Davis: The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition
Winner of the 2005 Excellence in Writing Award of the Association of Professional Communication Consultants. Also published in Mandarin Chinese.

Free e-book, slides, and handout

The e-book Manage Your Writing can help you become a more efficient and effective business writer.

PalmPower Magazine Enterprise Edition named it an Enterprise Book of the Month.

Please help yourself to a free copy, for your computer or PDA:
- Manage Your Writing 3.0 pdf (337 Kb) (requires free Adobe Reader)
- Manage Your Writing 3.0 lit (222 Kb) (requires free Microsoft Reader)
- Manage Your Writing 3.0 pdb (61 Kb) (requires eReader)
Please also help yourself to the PowerPoint show (3.7 Mb) and handout (5.2 Mb) designed to supplement The McGraw-Hill 36-Hour Course in Business Writing and Communication.

Books for managing your writing: general

Mihaly Csikszentmihalyi: Good Business: Leadership, Flow, and the Making of Meaning
Several recent popular books stress the growing importance of communication in business. Among the best are these. In this book, the psychologist who gave us the "flow" model, discussed in Chapter 5 of the McGraw-Hill 36-Hour Course, applies that model broadly to the leadership of organizations.
Richard Saul Wurman: Information Anxiety 2
The father of "information architecture" beautifully displays specific strategies for fighting the war against info-glut.
Terry Pearce: Leading Out Loud: Inspiring Change Through Authentic Communications
A leading executive coach presents a remarkably deep and broad discussion of leading through communicating with integrity.
Mark H. McCormack: On Communicating
The famed sports marketer shares his street-smarts on effective business communication.
Tom Peters: The Brand You 50
This small book, one of a trilogy called Reinventing Work, offers fifty tools for becoming a "brand," whether as an entrepreneur or as an employee.
Levine, Locke, Searls, and Weinberger: The Cluetrain Manifesto: The End of Business as Usual
Born on a Web site, this book signals what I predict will eventually be seen as the biggest change in the history of business communication—the change discussed, in connection with this book, in Appendix A of the McGraw-Hill 36-Hour Course.
Sam Deep and Lyle Sussman: What to Say to Get What You Want
Almost all business communication guides give us the "how" of speaking and writing. This book gives us the "what," by portraying 44 types of bosses, employees, coworkers, and customers, and advising us on what to say to each.

Dictionaries

American Heritage Dictionary of the English Language
Be careful when you choose a dictionary: small paperbacks generally aren’t complete enough for business writers, and many hardback dictionaries are out of date or badly edited—even many that carry the name Webster’s, which isn’t a trademark. Fortunately, several reliable hardback “desk” dictionaries are available. I recommend these two. This first is the most attractive and readable of the major dictionaries, with particular strengths in word histories and usage.
Merriam-Webster's Collegiate Dictionary, 11th Edition with CD-ROM and Online Subscription
The most widely used desk dictionary.

Thesauruses

American Heritage College Thesaurus
Using a thesaurus is risky. It can help you find a word you know but have forgotten. However, it can hurt you by suggesting a word that isn’t appropriate or effective for your specific need. These two are my favorites.
Bartlett's Roget's Thesaurus

Usage guides

Merriam-Webster's Dictionary of English Usage
Usage guides cover the etiquette of language, from when you can split infinitives to whether you can say "prioritize." Of the many usage guides available, I recommend this one.

Writing guides

Alred, Brusaw, and Oliu: Business Writer's Handbook
This A-Z reference book can answer lots of specific questions at each step in the writing process.
Blake and Bly: Elements of Business Writing
This book lists 67 principles of good writing, with about two pages each of details and examples.
Richard Lanham: Revising Business Prose
Taking the same basic approach to revision as I do, this book has gained wide recognition for its "paramedic method" of revising.
Joseph M. Williams: Style: Ten Lessons in Clarity and Grace
Although it doesn’t focus on business writing, Williams’s book is another excellent resource for revision.
William Sabin: The Gregg Reference Manual
Although I don't have detailed knowledge of Gregg, it is widely used as a business writing style manual and has been enthusiastically recommended to me.
Lee Clark Johns: The Writing Coach
This large-format book, by a leading writing consultant, is dedicated "to everyone who 'writes for a living'—which means almost all working adults."

Other books

David Allen: Getting Things Done: The Art of Stress-Free Productivity
Two other books, though not directly focused on writing, present two of the most useful sets of tools I use as a business writer. As I discuss in the Introduction to the McGraw-Hill 36-Hour Guide, this first book has been invaluable in helping me learn to manage my writing—and much of the rest of my life.
Tony Buzan: The Mind Map Book
Written by the great popularizer of mind-mapping, this beautifully illustrated book is still the best introduction to the subject.

Manage Your Writing